Defined: Johanna Dy at 33"

A Curated Evening of Elegance and Experience

On April 25, Johanna Dy invited a select group of guests to Defined: Johanna Dy at 33, an exclusive, curated evening designed to transcend the traditional birthday bash and offer an experience marked by elegance, purpose, and quiet sophistication.

This wasn’t just another event in the calendar; it was an invitation to explore the deeper side of luxury and intimacy in an age where experiences have become more than just social gatherings—they’ve become stories waiting to be told. At a time when over-saturation of events and excess can overshadow meaning, Defined takes a different approach: minimal yet maximal, subtle yet powerful. This is about crafting an atmosphere of refinement, where every detail is intentional, and every moment lingers.

What makes Defined special isn’t the place or the menu—it’s the vision behind it. Johanna Dy, known for her keen eye for aesthetics and detail, created a space where fashion becomes a statement of identity, not simply a wardrobe choice. Guests didn’t just wear their outfits—they embodied them. It was a celebration of not only her 33rd birthday but of a philosophy that values quality over quantity, presence over spectacle.

The evening unfolded quietly, without fanfare, giving space to reflect, connect, and immerse in an experience that feels like a story in the making. It was an event that left its mark long after the night ended, not because of grand gestures but through the strength of its simplicity.

The event resulted in a total reach of over 1.1M on Instagram + TikTok, with content receiving engagement rates of 4-10% on average.

Event Space and Food: W Hotel San Francisco, TRACE restaurant with Executive Chef Eduardo Zerpa through Glodow Nead Communications

Photographer/Videographer: Chapters by Mayad

Florals: Juri Design Studio

Artwork: Reesey Studio

Event Design and Logistics: Studio Yours Truly & Julianna's Luxe

Brand Partners: Fresh Beauty, Dermaplus, Attaché, Olaplex, Medik8, Sol de Janeiro

Beverage Partners: Clase Azul, Boxed Water, Summer Water Rosé, Freemark Abbey Cabernet Sauvignon, Benvolio Prosecco, Overshine Wines Pinot Noir