Defined by Johanna Dy, the invite-only experiential brand for creators, partnered with Cavaña, San Francisco’s iconic rooftop bar and lounge, to host an exclusive Summer Social on August 2, 2025.

The intimate gathering welcomed a handpicked mix of influencers, tastemakers, and creatives for an evening of elevated summer vibes, sweeping rooftop views, and unforgettable moments. Guests enjoyed refreshing cocktails and bites while exploring a curated brand gifting suite featuring beauty, wellness, and lifestyle favorites. Designed as more than just a social gathering, the event cultivated meaningful connections and strengthened bonds within San Francisco’s fashion and lifestyle community, underscoring Defined’s mission of bringing together creators in spaces that inspire.

The Summer Social generated a total reach of 1 million across Instagram and TikTok, amplifying visibility for partner brands and spotlighting the influence of San Francisco’s growing creative scene.