Inside the Exclusive NYFW Pre-Launch of Johanna Dy’s Luxury Label, Sinta Yohané
Fashion content creator and entrepreneur Johanna Dy (@izyohanna) made her highly anticipated return to New York Fashion Week, not only as a front-row guest and creator but as a founder, pre-launching her luxury bag line, Sinta Yohané.
Rooted in Dy’s vision of “elegance with intention,” Sinta Yohané is more than a bag brand—it is a love letter to timeless design, Filipino heritage, and modern luxury. The debut collection will introduce a curated line of full-grain leather goods that merge structured minimalism with subtle, intentional details.
Johanna marked her NYFW return with an intimate dinner, gathering a handpicked mix of editors, creators, and tastemakers. Guests were given an exclusive first look at Sinta Yohané through a prototype gift: a sleek leather cardholder wallet that encapsulated the brand’s ethos of storytelling, craftsmanship, and quiet confidence.
“Sinta Yohané is a love story—between me and my roots, between design and intention, between those who dare to dream and those who choose to carry those dreams with them, and to those who grew up feeling unseen. This is for all of you.”
— Johanna Dy, Founder & Creative Director
The pre-launch sets the stage for Sinta Yohané’s official debut in 2026, featuring immersive experiences, curated dinners, and flagship events in both New York and San Francisco. With its unique fusion of heritage and modernity, Sinta Yohané is poised to emerge as one of the most intriguing new names in accessible luxury.
